At Rebooted, our team is at the heart of our mission to transform lives through technology. Meet the passionate individuals dedicated to making a difference:

 

Our Team

 

Ian Sparks

With a strong track record in both corporate growth and social impact, Ian is a strategic leader within the tech startup space, currently shaping company direction and delivery as part of the leadership team. His experience includes spearheading major initiatives that have driven both commercial success and significant social value.

Previously, Ian spent over two decades in the agricultural distribution sector, where he was instrumental in scaling operations from £60 million to £260 million turnover across the UK and Europe supporting a workforce of 680 people.

Ian is passionate about embedding purpose into growth. Key achievements include leading Coracles' B Corp accreditation, managing the end-to-end rollout of Salesforce CRM for sales and help desk as well as optimising IT systems and has recently obtained his Google Chrome OS administrator certification.

His approach seamlessly blends commercial expertise with a deep commitment to social value—ensuring organisations grow sustainably, innovate responsibly, and deliver positive change to the communities they serve.

 

Ellen Cholmeley

Ellen has held roles at both Microsoft and Dentsu, where she led cross-functional teams, managed creative content campaigns, and developed content solutions across sectors including technology, insurance, education, and public service. 

Her career spans the UK and Asia-Pacific, including positions in Hong Kong and Singapore, working for both corporate and public sector clients. Recently, Ellen has applied her skills to social justice and education as an Independent Monitor at HMP Berwyn and as a School Governor. 

 

Our Trustees

Our trustees provide invaluable guidance and oversight, ensuring that Rebooted stays true to its mission and values.

Meet the dedicated individuals on our board:

 

James Tweed

James Tweed is the founding trustee of Rebooted. He is also the founder and CEO of Cambridge-based digital learning company Coracle, which provides inmates at over 90% of prisons in England and Waleswith access to education in their cells through laptops.

Coracle is acertified B-Corp and holds a King’s Award for Enterprise Award for Promoting Opportunity.

James sits on the Department for Science,Innovation and Technology (DSIT) Digital Inclusion Action Committee(DIAC) for Inclusive Digital Services.

 

Don McLaverty

Don is currently a Lay Councillor (Trustee) at the University of Bath where he is also a Member of the Finance Committee, a Member of the University Commercialisation Executive Board and the Vice Chancellors Ethics Committee. Previously, he was a Board Trustee and Chair of the twenty-nine strong advisory Fellowship Council at the Royal Society of Arts. He is an advisor to a portfolio of commercial clients including high-growth SME’s and scale-up firms, which often have technology as a differentiator. Recent engagements include Innovate UK, UKAEA and the Goldman Sachs 10k Programme.

 

Nicholas Pearson OBE

Nicholas became an elected member of The London Stock Exchange in 1976. For over 30 years he has specialised in developing professional and tailored services to Charities and Charitable Trusts for their Endowment Funds.

In 1987, when at Cazenove, he founded and set up the first ever Specialist Department for the Charity Sector ; the first such Department in London, and probably the World. Nicholas has also designed and set up two Common Investment Funds (Unit Trusts exclusive for Charities) in consultation with The Charity Commission.

He is a Director and Trustee of The Church of England investment funds, a Special Advisor to The Charity Commission, a Trustee of Suffolk Historic Churches Trust and a Trustee of Compassion Diocese of St Edmundsbury and Ipswich, Finance and Investment Committee.

In 2002, Nicholas was awarded the Order of the British Empire (O.B.E.) for Services to the Charity Sector.

 

Matthew Chester

LinkedIn

Matthew is an experienced Executive Coach who blends coaching, leadership, talent management and commercial CRM experience for the benefit of his coachees and clients. Matthew has worked across a broad spectrum of industry sectors during his business career – from Retail to Professional Services. He is passionate about advising leaders to get the most out of any business opportunity through the influence of a clear purposeful path. His business career was born out in supply side resourcing which then led him to work on resourcing and HR projects in-house with Marks and Spencer, and Accenture. As a board director with HR recruiter Digby Morgan, he was responsible for relationship management and business development in addition to leading teams of consultants across the business. 

Matthew has undertaken voluntary work with the Prince’s Trust working with individuals to realise opportunities through the building of basic human needs: safety, care, belief, and self-confidence. He is a strong advocate for the nurturing of total reward to enhance performance in the workplace.